Breakenridge, Deirdre.
PR 2.0 Is Here. - 1 online resource (10 pages)
Cover -- Early Internet Communications Strategies That Still Work -- Moving Forward into PR 2.0 and Social Media.
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.&p&Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.&/p&&p&PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, &i&all the way to consumers&/i&. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.&/p&&p&If you liked this Element, read more from Deirdre Breakenridge, including &i&PR 2.0: New Media, New Tools, New Audiences&/i& (ISBN: 9780321510075).&/p&&p&Available in print and digital formats.&/p&.
9781282518155
Electronic books.
PR 2.0 Is Here. - 1 online resource (10 pages)
Cover -- Early Internet Communications Strategies That Still Work -- Moving Forward into PR 2.0 and Social Media.
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.&p&Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.&/p&&p&PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, &i&all the way to consumers&/i&. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.&/p&&p&If you liked this Element, read more from Deirdre Breakenridge, including &i&PR 2.0: New Media, New Tools, New Audiences&/i& (ISBN: 9780321510075).&/p&&p&Available in print and digital formats.&/p&.
9781282518155
Electronic books.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG