000 -LEADER | |
---|---|
fixed length control field | 02500nam a22003853i 4500 |
001 - CONTROL NUMBER | |
control field | EBC5133171 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | MiAaPQ |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20191009123150.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
fixed length control field | m o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr cnu|||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191009s2010 xx o ||||0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781282518155 |
-- | (electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 9780137052905 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (MiAaPQ)EBC5133171 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (Au-PeEL)EBL5133171 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (CaONFJC)MIL251815 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)1027146815 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | MiAaPQ |
Language of cataloging | eng |
Description conventions | rda |
-- | pn |
Transcribing agency | MiAaPQ |
Modifying agency | MiAaPQ |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Breakenridge, Deirdre. |
245 10 - TITLE STATEMENT | |
Title | PR 2.0 Is Here. |
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | : |
Name of publisher, distributor, etc | Pearson Education Inc, |
Date of publication, distribution, etc | 2010. |
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc | �2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource (10 pages) |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | computer |
Media type code | c |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | online resource |
Carrier type code | cr |
Source | rdacarrier |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Cover -- Early Internet Communications Strategies That Still Work -- Moving Forward into PR 2.0 and Social Media. |
520 ## - SUMMARY, ETC. | |
Summary, etc | This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.&p&Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.&/p&&p&PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, &i&all the way to consumers&/i&. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.&/p&&p&If you liked this Element, read more from Deirdre Breakenridge, including &i&PR 2.0: New Media, New Tools, New Audiences&/i& (ISBN: 9780321510075).&/p&&p&Available in print and digital formats.&/p&. |
588 ## - SOURCE OF DESCRIPTION NOTE | |
Source of description note | Description based on publisher supplied metadata and other sources. |
590 ## - LOCAL NOTE (RLIN) | |
Local note | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
655 #4 - INDEX TERM--GENRE/FORM | |
Genre/form data or focus term | Electronic books. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
Display text | Print version: |
Main entry heading | Breakenridge, Deirdre |
Title | PR 2.0 Is Here: Combine Traditional PR With Social Media For Heightened Results |
Place, publisher, and date of publication | : Pearson Education Inc,c2010 |
International Standard Book Number | 9780137052905 |
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5133171 |
Public note | Click to View |
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