Hastings, Gerard.
The marketing matrix : how the corporation gets its power--and how we can reclaim it / Gerard Hastings. - Abingdon, Oxon ; New York : Routledge, 2013. - xviii, 203 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
9780415678612 (hardback) 0415678617 (hardback) 9780415678629 (pbk.) 0415678625 (pbk.)
2012009082
Marketing--Management.
Consumption (Economics)
Consumer behavior.
Manipulative behavior.
HF5415.13 / H3653 2013
381.0973
The marketing matrix : how the corporation gets its power--and how we can reclaim it / Gerard Hastings. - Abingdon, Oxon ; New York : Routledge, 2013. - xviii, 203 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
9780415678612 (hardback) 0415678617 (hardback) 9780415678629 (pbk.) 0415678625 (pbk.)
2012009082
Marketing--Management.
Consumption (Economics)
Consumer behavior.
Manipulative behavior.
HF5415.13 / H3653 2013
381.0973
Hong Kong Nang Yan College of Higher Education
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG