The marketing matrix : (Record no. 3936)

000 -LEADER
fixed length control field 01494cam a2200349 a 4500
001 - CONTROL NUMBER
control field ocn711041535
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142238.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120312s2013 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012009082
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415678612 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415678617 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415678629 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415678625 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CVUA
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number H3653 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381.0973
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hastings, Gerard.
9 (RLIN) 20749
Authority record control number (local)62079
245 14 - TITLE STATEMENT
Title The marketing matrix :
Remainder of title how the corporation gets its power--and how we can reclaim it /
Statement of responsibility, etc Gerard Hastings.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Abingdon, Oxon ;
-- New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 203 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 20750
Authority record control number (local)27836
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumption (Economics)
9 (RLIN) 7889
Authority record control number (local)41102
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
Authority record control number (local)28612
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Manipulative behavior.
9 (RLIN) 20751
Authority record control number (local)62080
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Damaged status Date acquired Lost status Price effective from Full call number Permanent Location Source of classification or shelving scheme Shelving location Barcode Not for loan Koha item type Source of acquisition Date last seen Current Location
 2012-11-26 2012-12-06HF5415.13 H3653 2013Lee Yan Fong Library Library Collection00001979 BookYBP Library Services2012-12-06Lee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG