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McDonald, Malcolm.

Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar. - Rev. 4th ed. - Chichester : John Wiley & Sons, c2012. - xxi, 490 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781118432679 (pbk.) 1118432673 (pbk.)

LCCN: 2012023996

Subjects--Topical Terms:
Market segmentation.

LC Class. No.: HF5415.127 / M398 2012

Dewey Class. No.: 658.8/02