Lee Yan Fong Library

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Gould, Rennie.

Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould. - London ; Philadelphia : Kogan Page, c2012. - x, 238 p. : ill. ; 24 cm.

Includes index.

ISBN: 9780749463717 0749463716 9780749463724 0749463724 9780749466145 (pbk.) 0749466146 (pbk.)

LCCN: 2012008073

Subjects--Topical Terms:
Industrial marketing.
Strategic planning.
Customer relations.

LC Class. No.: HF5415.1263 / G68 2012

Dewey Class. No.: 658.8/02