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Creating the strategy : winning and keeping customers in B2B markets /

by Gould, Rennie.
Material type: materialTypeLabelBookPublisher: London ; Philadelphia : Kogan Page, c2012Description: x, 238 p. : ill. ; 24 cm.ISBN: 9780749463717; 0749463716; 9780749463724; 0749463724; 9780749466145 (pbk.); 0749466146 (pbk.).Subject(s): Industrial marketing | Strategic planning | Customer relations
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.1263 G68 2012 (Browse shelf) Available 00006151
Total holds: 0

Includes index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG