Lee Yan Fong Library

Normal view MARC view ISBD view

Saviolo, Stefania.

Lifestyle brands : a guide to aspirational marketing / by Stefania Saviolo, Antonio Marazza. - Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013. - xiv, 141 p. : ill. 24 cm.

ISBN: 9781137285928 1137285923

LCCN: 2012041125

Subjects--Topical Terms:
Branding (Marketing)
Product management.
Lifestyles.
Consumer behavior.

LC Class. No.: HF5415.1255 / S38 2013

Dewey Class. No.: 658.8/27