Lee Yan Fong Library

Normal view MARC view ISBD view

The rise of marketing and market research / edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann. - 1st ed. - New York : Palgrave Macmillan, 2012. - vi, 312 p. : ill. ; 23cm. - Worlds of consumption . - Worlds of consumption. .

Includes bibliographical references and index.

ISBN: 9780230341067 (alk. paper) 0230341063 (alk. paper)

LCCN: 2012016612

Subjects--Topical Terms:
Marketing--History.
Marketing research--History.
Economic history.

LC Class. No.: HF5415 / R55175 2012

Dewey Class. No.: 381.09