The rise of marketing and market research / (Record no. 5993)

000 -LEADER
fixed length control field 01169cam a2200337 a 4500
001 - CONTROL NUMBER
control field 2012016612
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161229095153.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120426s2012 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012016612
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230341067 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0230341063 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- BDX
-- CDX
-- YDXCP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number R55175 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381.09
Edition number 23
245 04 - TITLE STATEMENT
Title The rise of marketing and market research /
Statement of responsibility, etc edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 312 p. :
Other physical details ill. ;
Dimensions 23cm.
490 1# - SERIES STATEMENT
Series statement Worlds of consumption
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision History.
Authority record control number (local)30765
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision History.
Authority record control number (local)30766
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economic history.
Authority record control number (local)30767
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Berghoff, Hartmut.
Authority record control number (local)30768
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Scranton, Philip.
Authority record control number (local)30769
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Spiekermann, Uwe,
Dates associated with a name 1963-
Authority record control number (local)30770
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Worlds of consumption.
Authority record control number (local)30771
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Not for loan Barcode Source of acquisition Shelving location Current Location Permanent Location Date acquired Full call number Lost status Koha item type Damaged status Date last seen Source of classification or shelving scheme Price effective from
 00006833YBP Library ServicesLibrary CollectionLee Yan Fong LibraryLee Yan Fong Library2013-04-02HF5415 R55175 2012 Book 2013-04-15 2013-04-15
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG