Services marketing : integrating customer focus across the firm. - 2nd European ed. - Maidenhead ; New York : McGraw-Hill Education, c2012. - xxv, 559 p. ; 27 cm.

9780077131715 (pbk.) 0077131711 (pbk.)


Service industries--Marketing.

HD9980.5 / S47 2012
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG