Lee Yan Fong Library

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Shimp, Terence A.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - 9th ed. - Mason, Ohio : South-Western Cengage Learning, c2013. - xxii, 729 p. : col. ill. ; 29 cm.

Previous ed. published in 2010.

Includes bibliographical references and indexes.

ISBN: 9781111580216 (hbk) 1111580219 (hbk)

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

LC Class. No.: HF5415.123 / S54 2013

Dewey Class. No.: 658.8/2