Advertising, promotion, and other aspects of integrated marketing communications / (Record no. 6017)

000 -LEADER
fixed length control field 01149nam a2200325 a 4500
001 - CONTROL NUMBER
control field ocn827949462
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142838.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121211s2013 ohua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781111580216 (hbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1111580219 (hbk)
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Transcribing agency AU@
Modifying agency OCLCO
-- HUA
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Transcribing agency AU@
Modifying agency OCLCO
-- HUA
-- NhCcYME
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number S54 2013
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/2
Edition number 22
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.82
Item number S55 a
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
Authority record control number (local)30827
245 10 - TITLE STATEMENT
Title Advertising, promotion, and other aspects of integrated marketing communications /
Statement of responsibility, etc Terence A. Shimp, J. Craig Andrews.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mason, Ohio :
Name of publisher, distributor, etc South-Western Cengage Learning,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 729 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note Previous ed. published in 2010.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Authority record control number (local)30828
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
Authority record control number (local)30618
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Authority record control number (local)29259
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing.
Authority record control number (local)30829
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Andrews, J. Craig.
Authority record control number (local)30830
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Permanent Location Koha item type Barcode Source of acquisition Not for loan Date acquired Shelving location Current Location Lost status Date last seen Full call number Damaged status Source of classification or shelving scheme Total Checkouts Date checked out Price effective from
Lee Yan Fong LibraryBook00006852Cengage Learning  2013-04-10Library CollectionLee Yan Fong Library 2013-09-25HF5415.123 S54 2013  12013-08-192013-04-15
Lee Yan Fong LibraryBook00007349YBP Library Services 2013-04-22Library CollectionLee Yan Fong Library 2013-12-20HF5415.123 S54 2013 c.2  12013-12-202013-05-14
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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