Lee Yan Fong Library

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Web marketing all-in-one for dummies / by John Arnold ... [et al.]. - 2nd ed. - Hoboken, N.J. : John Wiley & Sons, c2012. - xxxiv, 898 p. : ill. ; 24 cm. - For dummies . - For dummies. .

Previous ed.: 2009. Includes index.

Introduction -- Web presence -- Search engine optimization -- Web analytics -- Online advertising and pay per click -- E-mail marketing -- Blogging and podcasting -- Social media marketing -- Mobile marketing.

Ready to advertise on the web, create buzz about your product, and start online conversations? This collection of minibooks has you covered!

ISBN: 9781118243770 (pbk.) 1118243773 (pbk.)

LCCN: 2012941789

Subjects--Topical Terms:
Internet marketing.

LC Class. No.: HF5415.1265 / W425 2012

Dewey Class. No.: 658.872