Web marketing all-in-one for dummies / (Record no. 6636)

000 -LEADER
fixed length control field 01557cam a2200385 a 4500
001 - CONTROL NUMBER
control field 2012941789
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170106114739.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120612s2012 njua 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012941789
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118243770 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118243773 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency UKMGB
Language of cataloging eng
Transcribing agency UKMGB
Modifying agency DLC
-- BTCTA
-- BDX
-- OCLCO
-- WIQ
-- YDXCP
-- ILC
-- BWX
-- IK2
-- JQM
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number W425 2012
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 23
245 00 - TITLE STATEMENT
Title Web marketing all-in-one for dummies /
Statement of responsibility, etc by John Arnold ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv, 898 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement For dummies
500 ## - GENERAL NOTE
General note Previous ed.: 2009.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Web presence -- Search engine optimization -- Web analytics -- Online advertising and pay per click -- E-mail marketing -- Blogging and podcasting -- Social media marketing -- Mobile marketing.
520 ## - SUMMARY, ETC.
Summary, etc Ready to advertise on the web, create buzz about your product, and start online conversations? This collection of minibooks has you covered!
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Authority record control number (local)28888
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arnold, John,
Dates associated with a name 1972-
Authority record control number (local)32181
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lurie, Ian.
Authority record control number (local)32182
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dickinson, Marty.
Authority record control number (local)32183
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Marsten, Elizabeth.
Authority record control number (local)32184
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Becker, Michael.
Authority record control number (local)32185
740 00 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Web marketing for dummies.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title --For dummies.
Authority record control number (local)29297
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Shelving location Permanent Location Lost status Source of acquisition Damaged status Source of classification or shelving scheme Not for loan Current Location Date last seen Barcode Price effective from Full call number Date acquired Koha item type
Library CollectionLee Yan Fong Library YBP Library Services   Lee Yan Fong Library2013-04-29000087232013-04-29HF5415.1265 W425 20122013-04-15Book
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG