Stratten, Scott.
The book of business awesome : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do / Scott Stratten. - Hoboken, N.J. : John Wiley & Sons, c2012. - ix, 123, 127 p. ; 24 cm.
Two titles bound back to back and inverted.
[Awesome side]: How one man changed a billion-dollar brand -- Marketing is a verb -- Companies aren't awesome; people are -- Remarry your current customers -- The sun rises online -- Sporting event awesome -- I think geeks rule -- DKNY 4 U 2 -- PR stands for people react -- The Red Cross is getting slizzerd -- Grand Rapids serves up some humble pie -- The one thing more delicious than ice cream -- How to apologize to a woman -- How to ship out your reputation, and then return it -- You can't ignore what you hate -- The only good use for QR codes --Benefit of the brand doubt -- How to spice up an old brand -- How Manya made Vegas awesome -- Fractional reaction -- Third circle -- Reflecting on awesome -- Part man, part machine, all crowdfunded -- The social media ROI conversation -- Connect outside your field of vision -- Peripheral referrals -- 7 dollars and an iROI, lessons on social return on investment -- 30 tips for speakers -- Rocking a panel -- Shedding some social pounds -- You don't need the man if you are the man: why I love Louis CK -- The hall of fame -- Mr. Happy Crack -- Pimp my lift -- Nightmares -- An awesome sweatband -- Moncton snowblower -- Calgary Philharmonic -- A unicorn fighting a bear -- Awesome end. [Unawesome side]: Unusually high call volume -- Marketing is a verb -- Customers don't see silos -- How to flip off your customers -- Bright shiny objects -- QR codes -- Groupon, social commerce psychology, and too many cupcakes -- What is the ROI of a pin? Skippy the social scaler -- Mobile madness -- Data is dangerous -- Toyota punk'd -- Kids don't play in crappy playgrounds -- The unsilent minority -- Respect the inbox -- Lies internet marketers tell -- Warm spam -- Social is human -- Human is social -- Lehigh Valley -- Outrage is contagious -- Check your facts -- Manning the wall -- Franklin goose -- Boners BBQ -- Cooks source -- Social extortion -- ConAgra -- 800 million not listening -- 5 percent of companies are awesome -- Win a chance to ruin your brand -- How we're killing Facebook -- Hall of shame -- Kenneth Cole -- Newt Gingrich -- Airline unawesome --Political unawesome -- Chrysler -- Dilbert -- The unawesome end.
9781118315224 1118315227
2012009220
Relationship marketing.
Customer relations.
Management.
HF5415.55 / S757 2012
658.8/12
The book of business awesome : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do / Scott Stratten. - Hoboken, N.J. : John Wiley & Sons, c2012. - ix, 123, 127 p. ; 24 cm.
Two titles bound back to back and inverted.
[Awesome side]: How one man changed a billion-dollar brand -- Marketing is a verb -- Companies aren't awesome; people are -- Remarry your current customers -- The sun rises online -- Sporting event awesome -- I think geeks rule -- DKNY 4 U 2 -- PR stands for people react -- The Red Cross is getting slizzerd -- Grand Rapids serves up some humble pie -- The one thing more delicious than ice cream -- How to apologize to a woman -- How to ship out your reputation, and then return it -- You can't ignore what you hate -- The only good use for QR codes --Benefit of the brand doubt -- How to spice up an old brand -- How Manya made Vegas awesome -- Fractional reaction -- Third circle -- Reflecting on awesome -- Part man, part machine, all crowdfunded -- The social media ROI conversation -- Connect outside your field of vision -- Peripheral referrals -- 7 dollars and an iROI, lessons on social return on investment -- 30 tips for speakers -- Rocking a panel -- Shedding some social pounds -- You don't need the man if you are the man: why I love Louis CK -- The hall of fame -- Mr. Happy Crack -- Pimp my lift -- Nightmares -- An awesome sweatband -- Moncton snowblower -- Calgary Philharmonic -- A unicorn fighting a bear -- Awesome end. [Unawesome side]: Unusually high call volume -- Marketing is a verb -- Customers don't see silos -- How to flip off your customers -- Bright shiny objects -- QR codes -- Groupon, social commerce psychology, and too many cupcakes -- What is the ROI of a pin? Skippy the social scaler -- Mobile madness -- Data is dangerous -- Toyota punk'd -- Kids don't play in crappy playgrounds -- The unsilent minority -- Respect the inbox -- Lies internet marketers tell -- Warm spam -- Social is human -- Human is social -- Lehigh Valley -- Outrage is contagious -- Check your facts -- Manning the wall -- Franklin goose -- Boners BBQ -- Cooks source -- Social extortion -- ConAgra -- 800 million not listening -- 5 percent of companies are awesome -- Win a chance to ruin your brand -- How we're killing Facebook -- Hall of shame -- Kenneth Cole -- Newt Gingrich -- Airline unawesome --Political unawesome -- Chrysler -- Dilbert -- The unawesome end.
9781118315224 1118315227
2012009220
Relationship marketing.
Customer relations.
Management.
HF5415.55 / S757 2012
658.8/12
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG