The book of business awesome : (Record no. 6677)

000 -LEADER
fixed length control field 03311cam a2200301 a 4500
001 - CONTROL NUMBER
control field 2012009220
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170109141214.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120308s2012 nju 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012009220
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118315224
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118315227
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency IG#
-- BTCTA
-- BDX
-- YDXCP
-- VP@
-- BWX
-- FSP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.55
Item number S757 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/12
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stratten, Scott.
Authority record control number (local)32265
245 14 - TITLE STATEMENT
Title The book of business awesome :
Remainder of title how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do /
Statement of responsibility, etc Scott Stratten.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 123, 127 p. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Two titles bound back to back and inverted.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note [Awesome side]: How one man changed a billion-dollar brand -- Marketing is a verb -- Companies aren't awesome; people are -- Remarry your current customers -- The sun rises online -- Sporting event awesome -- I think geeks rule -- DKNY 4 U 2 -- PR stands for people react -- The Red Cross is getting slizzerd -- Grand Rapids serves up some humble pie -- The one thing more delicious than ice cream -- How to apologize to a woman -- How to ship out your reputation, and then return it -- You can't ignore what you hate -- The only good use for QR codes --Benefit of the brand doubt -- How to spice up an old brand -- How Manya made Vegas awesome -- Fractional reaction -- Third circle -- Reflecting on awesome -- Part man, part machine, all crowdfunded -- The social media ROI conversation -- Connect outside your field of vision -- Peripheral referrals -- 7 dollars and an iROI, lessons on social return on investment -- 30 tips for speakers -- Rocking a panel -- Shedding some social pounds -- You don't need the man if you are the man: why I love Louis CK -- The hall of fame -- Mr. Happy Crack -- Pimp my lift -- Nightmares -- An awesome sweatband -- Moncton snowblower -- Calgary Philharmonic -- A unicorn fighting a bear -- Awesome end.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note [Unawesome side]: Unusually high call volume -- Marketing is a verb -- Customers don't see silos -- How to flip off your customers -- Bright shiny objects -- QR codes -- Groupon, social commerce psychology, and too many cupcakes -- What is the ROI of a pin? Skippy the social scaler -- Mobile madness -- Data is dangerous -- Toyota punk'd -- Kids don't play in crappy playgrounds -- The unsilent minority -- Respect the inbox -- Lies internet marketers tell -- Warm spam -- Social is human -- Human is social -- Lehigh Valley -- Outrage is contagious -- Check your facts -- Manning the wall -- Franklin goose -- Boners BBQ -- Cooks source -- Social extortion -- ConAgra -- 800 million not listening -- 5 percent of companies are awesome -- Win a chance to ruin your brand -- How we're killing Facebook -- Hall of shame -- Kenneth Cole -- Newt Gingrich -- Airline unawesome --Political unawesome -- Chrysler -- Dilbert -- The unawesome end.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
Authority record control number (local)31960
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
Authority record control number (local)30005
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management.
Authority record control number (local)28244
700 12 - ADDED ENTRY--PERSONAL NAME
Personal name Stratten, Scott.
Title of a work Book of business unawesome.
Authority record control number (local)32266
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Current Location Barcode Date acquired Damaged status Source of classification or shelving scheme Date last seen Not for loan Permanent Location Source of acquisition Koha item type Full call number Shelving location Price effective from Lost status
Lee Yan Fong Library000087662013-04-08  2013-04-30 Lee Yan Fong LibraryYBP Library ServicesBookHF5415.55 S757 2012Library Collection2013-04-30 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG