Lee Yan Fong Library

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Okazaki, Shintaro.

Fundamentals of mobile marketing : theories and practices / Shintaro Okazaki. - New York : Peter Lang, c2012. - xvi, 185 p. : ill. ; 23 cm.

Includes bibliographical references (p. [159]-175) and index.

Advances in mobile information technology -- Technology adoption and diffusion theories -- Mobile marketing framework -- Ubiquity : conceptualizing time and space -- 2d codes and near field communication -- Mobile advertising and promotion -- Location-based services -- Mobile payment and security.

ISBN: 9781433115622 (hardcover : alk. paper) 143311562X (hardcover : alk. paper) 9781433115615 (pbk. : alk. paper) 1433115611 (pbk. : alk. paper) 9781453908433 (e-book) 1453908439 (e-book)

LCCN: 2012016195

Subjects--Topical Terms:
Internet marketing.
Mobile commerce.
Mobile communication systems.
Telemarketing.

LC Class. No.: HF5415.1265 / O348 2012

Dewey Class. No.: 658.8/72