Fundamentals of mobile marketing : theories and practices /
by Okazaki, Shintaro.
Material type:
BookPublisher: New York : Peter Lang, c2012Description: xvi, 185 p. : ill. ; 23 cm.ISBN: 9781433115622 (hardcover : alk. paper); 143311562X (hardcover : alk. paper); 9781433115615 (pbk. : alk. paper); 1433115611 (pbk. : alk. paper); 9781453908433 (e-book); 1453908439 (e-book).Subject(s): Internet marketing | Mobile commerce | Mobile communication systems | Telemarketing
Contents:
Advances in mobile information technology -- Technology adoption and diffusion theories -- Mobile marketing framework -- Ubiquity : conceptualizing time and space -- 2d codes and near field communication -- Mobile advertising and promotion -- Location-based services -- Mobile payment and security.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1265 O348 2012 (Browse shelf) | Available | 00007154 |
Total holds: 0
Includes bibliographical references (p. [159]-175) and index.
Advances in mobile information technology -- Technology adoption and diffusion theories -- Mobile marketing framework -- Ubiquity : conceptualizing time and space -- 2d codes and near field communication -- Mobile advertising and promotion -- Location-based services -- Mobile payment and security.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG