Fundamentals of mobile marketing : (Record no. 6692)

000 -LEADER
fixed length control field 01498cam a22003494a 4500
001 - CONTROL NUMBER
control field 2012016195
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142852.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120430s2012 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012016195
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781433115622 (hardcover : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 143311562X (hardcover : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781433115615 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1433115611 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781453908433 (e-book)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1453908439 (e-book)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- OCLCO
-- BWX
-- CDX
-- UV0
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number O348 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Okazaki, Shintaro.
Authority record control number (local)32298
245 10 - TITLE STATEMENT
Title Fundamentals of mobile marketing :
Remainder of title theories and practices /
Statement of responsibility, etc Shintaro Okazaki.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Peter Lang,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 185 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [159]-175) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Advances in mobile information technology -- Technology adoption and diffusion theories -- Mobile marketing framework -- Ubiquity : conceptualizing time and space -- 2d codes and near field communication -- Mobile advertising and promotion -- Location-based services -- Mobile payment and security.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Authority record control number (local)28888
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mobile commerce.
Authority record control number (local)32299
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mobile communication systems.
Authority record control number (local)32300
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Telemarketing.
Authority record control number (local)32301
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Date acquired Permanent Location Shelving location Not for loan Koha item type Date last seen Source of classification or shelving scheme Barcode Price effective from Damaged status Source of acquisition Current Location Lost status Full call number
2013-04-15Lee Yan Fong LibraryLibrary Collection Book2013-05-02 000071542013-05-02 YBP Library ServicesLee Yan Fong Library HF5415.1265 O348 2012
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG