Lee Yan Fong Library

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Clow, Kenneth E.

Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack. - 6th ed., Global ed. - Harlow, Essex : Pearson Education Limited, c2014. - 480 p. ; 28 cm.

ISBN: 9780273786986 (pbk.) 0273786989 (pbk.)

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF5415.123 / C58 2014

Dewey Class. No.: 659.1