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Integrated advertising, promotion and marketing communications /

by Clow, Kenneth E; Baack, Donald.
Material type: materialTypeLabelBookPublisher: Harlow, Essex : Pearson Education Limited, c2014Edition: 6th ed., Global ed.Description: 480 p. ; 28 cm.ISBN: 9780273786986 (pbk.); 0273786989 (pbk.).Subject(s): Communication in marketing
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415.123 C58 2014 (Browse shelf) Available 00007180
Total holds: 0

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG