Arens, William F.

Contemporary advertising and integrated marketing communications. - 14th ed. - New York : McGraw-Hill Irwin, c2013. - xxxix, 722 p. ; 28 cm.

9780078028953 (loose-leaf) 0078028957 (loose-leaf)


Advertising.

HF5821 / B62 2013
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG