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Contemporary advertising and integrated marketing communications.

by Arens, William F.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Irwin, c2013Edition: 14th ed.Description: xxxix, 722 p. ; 28 cm.ISBN: 9780078028953 (loose-leaf); 0078028957 (loose-leaf).Subject(s): Advertising
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