Contemporary advertising and integrated marketing communications. (Record no. 7114)

000 -LEADER
fixed length control field	00641nam a2200217z 4500
001 - CONTROL NUMBER
control field	co6127471
003 - CONTROL NUMBER IDENTIFIER
control field	local
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140721142905.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120815s2013 nyu eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780078028953 (loose-leaf)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0078028957 (loose-leaf)
040 ## - CATALOGING SOURCE
Original cataloging agency	NhCcYBP
Transcribing agency	NhCcYBP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5821
Item number	B62 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Arens, William F.
Authority record control number	(local)33183
245 00 - TITLE STATEMENT
Title	Contemporary advertising and integrated marketing communications.
250 ## - EDITION STATEMENT
Edition statement	14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York :
Name of publisher, distributor, etc	McGraw-Hill Irwin,
Date of publication, distribution, etc	c2013.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxix, 722 p. ;
Dimensions	28 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising.
Authority record control number	(local)29259
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Source of acquisition	Barcode	Date acquired	Source of classification or shelving scheme	Price effective from	Shelving location	Date last seen	Damaged status	Lost status	Permanent Location	Koha item type	Current Location	Full call number	Not for loan
YBP Library Services	00007550	2013-05-13		2013-05-29	Library Collection	2013-05-29		Missing	Lee Yan Fong Library	Book	Lee Yan Fong Library	HF5821 B62 2013

Lee Yan Fong Library