Strategic market management / (Record no. 11033)

000 -LEADER
fixed length control field 01941cam a2200361 i 4500
001 - CONTROL NUMBER
control field 2013028806
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170215100908.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130718s2014 njua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013028806
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118582862 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118582861 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Description conventions rda
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- OCLCO
-- YDXCP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number A23 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS043000
Source of number bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
Authority record control number (local)66316
245 10 - TITLE STATEMENT
Title Strategic market management /
Statement of responsibility, etc David A. Aaker, Vice-Chairman, Prophet Professor Emeritus, University of California, at Berkeley.
250 ## - EDITION STATEMENT
Edition statement Tenth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, NJ :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc [2014]
300 ## - PHYSICAL DESCRIPTION
Extent ix, 326 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc "Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues"--Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Authority record control number (local)27836
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
Authority record control number (local)27830
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / Marketing / General.
Source of heading or term bisacsh
Authority record control number (local)36946
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Online version:
Main entry heading Aaker, David A.
Title Strategic market management
Edition Tenth edition.
Place, publisher, and date of publication Hoboken, New Jersey : Wiley, [2014]
International Standard Book Number 9781118805213
Record control number (DLC) 2013029527
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Price effective from Not for loan Source of classification or shelving scheme Koha item type Damaged status Barcode Permanent Location Current Location Source of acquisition Date acquired Shelving location Lost status Date last seen Full call number
2014-02-10  Book 00016340Lee Yan Fong LibraryLee Yan Fong LibraryYBP Library Services2014-01-20Library Collection 2014-02-10HF5415.13 A23 2014
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG