Marketing lessons from the Grateful Dead : (Record no. 2399)

000 -LEADER
fixed length control field 02255cam a22003854a 4500
001 - CONTROL NUMBER
control field 16690971
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161205144118.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110314s2010 njua b 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011280943
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470900529
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470900520
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn610833060
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency ZGX
-- CUZ
-- YDXCP
-- WSN
-- ORX
-- CDX
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5414
Item number S39 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Scott, David Meerman.
9 (RLIN) 1423
Authority record control number (local)40279
245 10 - TITLE STATEMENT
Title Marketing lessons from the Grateful Dead :
Remainder of title what every business can learn from the most iconic band in history /
Statement of responsibility, etc David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, NJ :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 163 p. :
Other physical details ill. ;
Dimensions 19 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p.159).
520 ## - SUMMARY, ETC.
Summary, etc "The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations...you can apply to your business..."--back cover.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Grateful Dead (Musical group)
9 (RLIN) 1424
Authority record control number (local)40280
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1425
Authority record control number (local)29252
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Economic aspects.
9 (RLIN) 1426
Authority record control number (local)28103
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Success in business.
9 (RLIN) 1094
Authority record control number (local)27757
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Halligan, Brian,
Dates associated with a name 1967-
9 (RLIN) 1427
Authority record control number (local)40281
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1108/2011280943-t.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1108/2011280943-d.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1108/2011280943-b.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Shelving location Date acquired Source of classification or shelving scheme Price effective from Source of acquisition Permanent Location Lost status Barcode Date last seen Full call number Damaged status Not for loan Koha item type Current Location
Library Collection2012-04-26 2012-05-09YBP Library ServicesLee Yan Fong Library 000003192012-05-09HF5414 S39 2010  BookLee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG