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Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history /

by Scott, David Meerman; Halligan, Brian.
Material type: materialTypeLabelBookPublisher: Hoboken, NJ : Wiley, c2010Description: xxv, 163 p. : ill. ; 19 cm.ISBN: 9780470900529; 0470900520.Subject(s): Grateful Dead (Musical group) | Marketing | Social media -- Economic aspects | Success in businessOnline resources: Table of contents only | Publisher description | Contributor biographical information Summary: "The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations...you can apply to your business..."--back cover.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5414 S39 2010 (Browse shelf) Available 00000319
Total holds: 0

Includes bibliographical references (p.159).

"The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations...you can apply to your business..."--back cover.


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