The Tasti D-Lite way : (Record no. 6674)

000 -LEADER
fixed length control field 01511cam a2200337 a 4500
001 - CONTROL NUMBER
control field 2012025366
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170109141032.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120702s2013 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012025366
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071799379 (hbk. : acid-free paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071799370 (hbk. : acid-free paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071799386 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071799389 (ebk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency IG#
-- BTCTA
-- OCLCO
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number A46 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Amos, James.
Authority record control number (local)32253
245 14 - TITLE STATEMENT
Title The Tasti D-Lite way :
Remainder of title social media marketing lessons for building loyalty and a brand customers crave /
Statement of responsibility, etc James Amos, Jr. and BJ Emerson.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 226 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your cocreators -- The social future.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Tasti D-Lite (Firm)
Authority record control number (local)32254
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Authority record control number (local)28888
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
Authority record control number (local)29251
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Authority record control number (local)30301
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer loyalty.
Authority record control number (local)31897
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Emerson, B. J.
Authority record control number (local)32255
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Price effective from Barcode Koha item type Lost status Date acquired Source of classification or shelving scheme Permanent Location Source of acquisition Current Location Shelving location Date last seen Not for loan Damaged status Full call number
2013-04-3000008769Book 2013-04-08 Lee Yan Fong LibraryYBP Library ServicesLee Yan Fong LibraryLibrary Collection2013-04-30  HF5415.1265 A46 2013
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG