Selling the invisible : a field guide to modern marketing /
by Beckwith, Harry.
Material type:
BookPublisher: New York : Business Plus, 2012, c1997Edition: 1st trade ed.Description: xxii, 247 p. ; 19 cm.ISBN: 9780446672313; 0446672319.Subject(s): Service industries -- Marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD9980.5 B425 2012 (Browse shelf) | Available | 00016793 |
Total holds: 0
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| HD9926 C62 Z436 2012 錦程 : | HD9940 C63 H623 2008 千針萬線 : | HD9970 Y36 2014 開花之人 : | HD9980.5 B425 2012 Selling the invisible : | HD9980.5 F549 2014 Service management : | HD9980.5 H644 2011 Services marketing : | HD9980.5 P285 2012 Service operations management : |
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Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG