Essentials of services marketing

by Wirtz, Jochen; Chew, Patricia; Lovelock, Christopher H.

Edition: 2nd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Singapore : Pearson Education South Asia Pte Ltd., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 W57 2012. Actions: Add to cart
Service operations management : the total experience

by Parker, David.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Cheltenham : Edward Elgar, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 P285 2012. Actions: Add to cart
叫好叫座 : 如何締造完美的服務體驗?

by 梁偉強; 游漢明.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction ; Audience: Adult; Publisher: 香港 : 香港城市大學出版社, c2006Other title: Professional service marketing..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 L47 2006. Actions: Add to cart
Services marketing : integrating customer focus across the firm

by Wilson, Alan M.

Edition: 2nd European ed.Material type: book Book; Format: print Publisher: Maidenhead ; New York : McGraw-Hill Education, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 S47 2012. Actions: Add to cart
Service management : operations, strategy, information technology

by Fitzsimmons, James A.

Edition: 8th ed, International student ed.Material type: book Book; Format: print Publisher: New York, NY : McGraw-Hill/Irwin, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 F549 2014. Actions: Add to cart
Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.

Edition: 6th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 Z45 2013. Actions: Add to cart
香港與內地服務產業鏈策論

by -- 《建立香港與內地服務產業鏈的戰略構想與對策研究》課題組

Edition: 第1版.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: 北京 : 中國經濟出版社, 2000Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9987 C552 H75 2000. Actions: Add to cart
The customer service solution : managing emotions, trust, and control to win your customer's business

by Dasu, Sriram; Chase, Richard B.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill Education, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 D175 2013. Actions: Add to cart
Selling the invisible : a field guide to modern marketing

by Beckwith, Harry.

Edition: 1st trade ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Business Plus, 2012, c1997Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 B425 2012. Actions: Add to cart
Services marketing : concepts, strategies, & cases

by Hoffman, K. Douglas; Bateson, John E. G.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 H644 2011. Actions: Add to cart
性訴 [electronic resource]

by -- 香港電台電視部

Material type: visual material Visual Material; Type of visual material: videorecording Publisher: [香港] : 香港電台, 2015Online Access: Click here to access online video clip and learning materials Availability: No items available Actions: Add to cart
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Relationship marketing in services [electronic resource]

by Kandampully, Jay. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Bradford, England : Emerald Group Publishing, c2002Online Access: Click to View Availability: No items available Actions: Add to cart
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Advancing the service sector with evolving technologies [electronic resource] : techniques and principles

by Wang, John. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Hershey, Pa. : Business Science Reference, c2012Online Access: Click to View Availability: No items available Actions: Add to cart
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Service science research, strategy and innovation [electronic resource] : dynamic knowledge management methods

by Delener, Nejdet. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Hershey, Pa. : Business Science Reference, c2012Online Access: Click to View Availability: No items available Actions: Add to cart
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Knowledge management and drivers of innovation in services [electronic resource]

by Ord�o�nez de Pablos, Patricia; Lytras, Miltiadis D. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Hershey, Pa. : Information Science Reference, c2012Online Access: Click to View Availability: No items available Actions: Add to cart
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Technological applications and advancements in service science, management, and engineering [electronic resource]

by Galup, Stuart. -- ProQuest (Firm)

Material type: book Book; Format: electronic available online remote bibliography bibliography; Literary form: not fiction Publisher: Hershey, PA : Business Science Reference, c2012Online Access: Click to View Availability: No items available Actions: Add to cart
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Total quality service : how organizations use it to create a competitive advantage

by Brown, Stanley A.

Material type: book Book; Format: print Publisher: Scarborough, Ont. : Prentice-Hall Canada, 1992Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 B76 1992. Actions: Add to cart
SPA & WELNESS美容產業經營與管理

by 靳千沛.

Edition: 2版.Material type: book Book; Format: print ; Literary form: not fiction Publisher: 新北市 : 全華圖書 , 2020Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection RA617 J567 2020. Actions: Add to cart

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