Item type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 P36 2014 (Browse shelf) | Available | 00011932 |
HF5415.13 M36913 2012 Marketing plans : | HF5415.13 M664 2010 Marketing : | HF5415.13 O97 2012 The Oxford handbook of strategic sales and sales management. | HF5415.13 P36 2014 The 20 Ps of marketing : | HF5415.13 P387 2013 Marketing management : | HF5415.13 P387 2013 c.2 Marketing management : | HF5415.13 P388 2013 A preface to marketing management / |
Includes bibliographical references and index.
"Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Hagen Daz and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing"-- Provided by publisher.