Principles of integrated marketing communications /
by Ang, Lawrence [author.].
Material type:
BookPublisher: Melbourne, VIC ; New York : Cambridge University Press, 2014Description: xii, 401p. ; 26 cm.ISBN: 9781107649187 (pbk.); 1107649188 (pbk.).Subject(s): Communication in marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.123 A54 2014 (Browse shelf) | Available | 00018209 |
Total holds: 0
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| HF5415.12 C5 S83 2010 Succeeding in China. | HF5415.12.C5 Z4656 2010 中國內銷實戰攻略 : | HF5415.12 E8 L36 2012 Market-driven management : | HF5415.123 A54 2014 Principles of integrated marketing communications / | HF5415.123 B42 2007 You, Inc. : | HF5415.123 B42 2011 You, Inc. : | HF5415.123 C58 2012 Integrated advertising, promotion, and marketing communications / |
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Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG