Branding the nation : the global business of national identity /
by Aronczyk, Melissa.
Material type:
BookPublisher: Oxford ; New York : Oxford University Press, [2013]Description: xiii, 226 pages : illustrations ; 24 cm.ISBN: 9780199752164 (hardcover : alk. paper); 0199752168 (hardcover : alk. paper); 9780199752171 (pbk. : alk. paper); 0199752176 (pbk. : alk. paper).Subject(s): Branding (Marketing) | International relations | Mass media and international relations | National characteristics -- Political aspects
Contents:
List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1255 A76 2013 (Browse shelf) | Available | 00018218 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415.123 S54 2013 c.2 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.125 B5613 2012 In data we trust : | HF5415.125 S766 2015 Humanizing big data : | HF5415.1255 A76 2013 Branding the nation : | HF5415.1255 B84 2012 Customers first : | HF5415.1255 C38 2010 Go logo! a handbook to the art of global branding : | HF5415.1255 C47 2013 International employer brand management : |
Includes bibliographical references (pages 177-217) and index.
List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG