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Advertising transformed : the new rules for the digital age /

by Van Dyck, Fons.
Material type: materialTypeLabelBookPublisher: London : Kogan Page Limited, [2014]Description: xxiv, 171 pages ; 24 cm.ISBN: 9780749471484; 0749471484; .Subject(s): Advertising | Advertising -- Technological innovations | Internet advertising | Digital media | Advertising | Advertising -- Technological innovations | Digital media | Internet advertising
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Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5823 V24 2014 (Browse shelf) Available 00018273
Total holds: 0
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HF5823 S4854 2014 Controversies in contemporary advertising / HF5823 T22 2013 Strategic thinking for advertising creatives / HF5823 T88 2012 Advertisers at work / HF5823 V24 2014 Advertising transformed : HF5823 W54 2010 This is advertising / HF5823 X828 2014 型銷 / HF5825 B47 2012 The copywriter's toolkit :

Includes bibliographical references.


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