Neuromarketing : exploring the brain of the consumer /
by Żurawicki, Leon.
Material type:
BookPublisher: Berlin ; London : Springer, 2010Description: xx, 273 p. : ill. ; 24 cm.ISBN: 9783540778288 (hbk.); 3540778284 (hbk.); .Subject(s): Neuromarketing | Consumer behavior | Marketing -- Psychological aspects
Contents:
Exploring the brain -- Consumption as feelings -- Neural underpinnings of risk handling, developing preference and choosing -- Neural bases for segmentation and positioning -- Applying neuroscience and biometrics to the practice of marketing.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.12615 Z87 2010 (Browse shelf) | Available | 000018286 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415.12615 P73 2010 The buying brain : | HF5415.12615 R46 2007 Neuromarketing : | HF5415.12615 W45 2009 Neuro web design : | HF5415.12615 Z87 2010 Neuromarketing : | HF5415.1263 B875 2012 Business-to-business marketing management : | HF5415.1263 G68 2012 Creating the strategy : | HF5415.1265 A24 2012 The complete idiot's guide to social media marketing / |
Includes bibliographical references and index.
Exploring the brain -- Consumption as feelings -- Neural underpinnings of risk handling, developing preference and choosing -- Neural bases for segmentation and positioning -- Applying neuroscience and biometrics to the practice of marketing.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG