Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1 H37 2014 (Browse shelf) | Available | 00018299 |
No cover image available | ||||||||
HF5415 S53 2013 Marketing : | HF5415 S745 2007 Marketing / | HF5415 V28 2012 The conversation company : | HF5415.1 H37 2014 Marketing mistakes and successes / | HF5415.12 C5 S83 2010 Succeeding in China. | HF5415.12.C5 Z4656 2010 中國內銷實戰攻略 : | HF5415.12 E8 L36 2012 Market-driven management : |
Includes bibliographical references and index.
"Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case"-- Provided by publisher.