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Demarketing /

by Bradley, Nigel; Blythe, Jim.
Material type: materialTypeLabelBookPublisher: London ; New York : Routledge, Taylor & Francis Group, 2014Description: xvi, 222 pages : illustrations ; 25 cm.ISBN: 9780415816472 (hardback); 0415816475 (hardback); 9780415816489 (pbk.); 0415816483 (pbk.); .Subject(s): Marketing -- Management | Marketing | Marketing | Marketing -- Management
Contents:
Demarketing: an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- Synchromarketing / Maria Pilar Martâinez-Ruiz -- Synchromarketing: demarketing places / Gary Warnaby and Dominic Medway -- Demarketing in a wicked problem context -- the case of cocaine / Nigel Jones, Paul Baines, and Steve Welsh -- Counter-marketing case studies / Clive Boddy -- General demarketing / Heather Skinner -- General demarketing case study / Nadio Granata and David Wyles -- Selective demarketing: a value destruction approach / Jillian Dawes Farquhar -- Selective demarketing: case study -- Frizzell Insurance / (Daisy) Jing Tan -- Ostensible demarketing: the power of prohibition / Robin Croft -- Ostensible demarketing case study / Sally McKechnie -- Unintentional demarketing / Theresa A. Kirchner -- "Unintentional demarketing" in higher education / Nnamdi O. Madichie -- Demarketing and marketing: a conceptual discussion / Jim Blythe.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.13 D3697 2014 (Browse shelf) Available 00018349
Total holds: 0

Includes bibliographical references and index.

Demarketing: an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- Synchromarketing / Maria Pilar Martâinez-Ruiz -- Synchromarketing: demarketing places / Gary Warnaby and Dominic Medway -- Demarketing in a wicked problem context -- the case of cocaine / Nigel Jones, Paul Baines, and Steve Welsh -- Counter-marketing case studies / Clive Boddy -- General demarketing / Heather Skinner -- General demarketing case study / Nadio Granata and David Wyles -- Selective demarketing: a value destruction approach / Jillian Dawes Farquhar -- Selective demarketing: case study -- Frizzell Insurance / (Daisy) Jing Tan -- Ostensible demarketing: the power of prohibition / Robin Croft -- Ostensible demarketing case study / Sally McKechnie -- Unintentional demarketing / Theresa A. Kirchner -- "Unintentional demarketing" in higher education / Nnamdi O. Madichie -- Demarketing and marketing: a conceptual discussion / Jim Blythe.

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