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Humanizing big data : marketing at the meeting of data, social science and consumer insight /

by Strong, Colin (Business writer) [author.].
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2015Description: x, 212 pages ; 24 cm.ISBN: 9780749472115; 0749472111.Subject(s): Marketing -- Data processing | Internet advertising | Customer relations -- Management | Marketing research | Big data
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.125 S766 2015 (Browse shelf) Available 00020493
Total holds: 0

Includes bibliographical references and index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG