Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 S8573 2010 (Browse shelf) | Available | 00000193 |
HF5415.13 R87 2010 The fundamentals of marketing / | HF5415.13 S4826 2004 市場管理 / | HF5415.13 S637 2012 Marketing planning : | HF5415.13 S8573 2010 Creating a successful marketing strategy for your small new business / | HF5415.13 W249 2014 Marketing strategy : | HF5415.13 W250 2014 Marketing strategy : | HF5415.13 W655 2011 Building a marketing plan : |
Includes bibliographical references and index.
Poor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful.