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Designing brand identity : an essential guide for the entire branding team /

by Wheeler, Alina.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, c2009Edition: 3rd ed.Description: ix, 310 p. : ill. (chiefly col.) ; 29 cm.ISBN: 9780470401422 (cloth); 0470401427 (cloth).Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name productsOnline resources: Table of contents
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Book Book
Lee Yan Fong Library

Lee Yan Fong Library

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HD69 B7 W44 2009 (Browse shelf) Available 00000339
Total holds: 0
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HD69 B7 K58 2000 No space, no choice, no jobs, no logo : HD69 B7 P479 2012 Consumer republic : HD69 B7 V35 2003 Branding : HD69 B7 W44 2009 Designing brand identity : HD69 B7 W44 2013 Designing brand identity : HD69 B7 W44 2013 c.2 Designing brand identity : HD69 B7 W44 2013 c.3 Designing brand identity :

Includes bibliographical references (p. 292-293) and index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG