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How brands grow : what marketers don't know
by Sharp, Byron.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 S52 2010.
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Designing brand identity : an essential guide for the entire branding team
by Wheeler, Alina.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Online Access: Table of contents Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 W44 2009.
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Branding : [brand strategy, design, and implementation of corporate and product identity]
by Vaid, Helen.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, N.Y. : Watson-Guptill, 2003Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 V35 2003.
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Wally Olins : the brand handbook
by Olins, Wally.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Thames & Hudson, 2008Other title: Brand handbook..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 O45 2008.
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Customers first : dominate your market by winning them over where it counts the most
by Bueno, Bolivar J.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 B84 2012.
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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
by Cato, Mac.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Beverly : Rockport, c2010Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 C38 2010.
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The ad-free brand : secrets to building successful brands in a digital world
by Grams, Chris.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que Pub., c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 G73 2012.
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Brand rewired : connecting intellectual property, branding, and creativity strategy
by Chasser, Anne H;
Wolfe, Jennifer C.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 C46 2010.
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Brand Bible : the complete guide to building, designing, and sustaining brands
by Millman, Debbie.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Beverly, Mass. : Rockport Publishers, c2012Other title: Complete guide to building, designing, and sustaining brands.Online Access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 M548 2012.
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Affinity : beyond branding
by Goldfarb, Martin;
Aster, Howard.
Edition: Pbk. ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Toronto : McArthur & Co., 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 G65 2011.
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Corporate reputation : brand and communication
by Fill, Chris;
Roper, Stuart.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD59.2 F55 2012.
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Content strategy at work : real-world stories to strengthen every interactive project
by Bloomstein, Margot.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Waltham, MA : Morgan Kaufmann, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 B575 2012.
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Marketing semiotics : signs, strategies, and brand value
by Oswald, Laura.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 O78 2012.
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Brand together : how co-creation generates innovation and re-energizes brands
by Ind, Nicholas;
Fuller, Clare;
Trevail, Charles.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 I526 2012.
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Positioning the brand : an inside-out approach
by Riezebos, H. J;
Grinten, Jaap van der.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 R544 2012.
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Branding yourself : how to use social media to invent or reinvent yourself
by Deckers, Erik;
Lacy, Kyle.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis : Que Pub., c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 S8 D43 2013.
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Brand you : turn your unique talents into a winning formula
by Purkiss, John;
Royston-Lee, David.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5381 P87 2012.
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Designing brand identity : an essential guide for the whole branding team
by Wheeler, Alina.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: Lee Yan Fong Library (5). Location(s): Library Collection HD69 B7 W44 2013 c.3.
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