Advertising and promotion : an integrated marketing communications perspective /
by
Belch, George E. (George Edward)
; Belch, Michael A.
Material type: 
BookPublisher: New York : McGraw-Hill Irwin, c2018Edition: 11th ed., International ed.Description: xxxv, 769 p. ; 28 cm.ISBN: 9781259921698; 1259921697.Subject(s): Advertising
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5823 B387 2018 (Browse shelf) | Available | 00025854 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5823 A758 2013 Advertising creative : | HF5823 B375 2012 The advertising concept book : | HF5823 B387 2012 Advertising and promotion : | HF5823 B387 2018 Advertising and promotion : | HF5823 B438 2011 Ads, fads, and consumer culture : | HF5823 F43 2013 Advertising : | HF5823 F54 2010 Advertising : |
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Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG