Item type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 S637 2012 (Browse shelf) | Available | 00000926 |
HF5415.13 P388 2013 A preface to marketing management / | HF5415.13 R87 2010 The fundamentals of marketing / | HF5415.13 S4826 2004 市場管理 / | HF5415.13 S637 2012 Marketing planning : | HF5415.13 S8573 2010 Creating a successful marketing strategy for your small new business / | HF5415.13 W249 2014 Marketing strategy : | HF5415.13 W250 2014 Marketing strategy : |
Includes bibliographical references and index.
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.