Brand failures [electronic resource] : the truth about the 100 biggest branding mistakes of all time /
by Haig, Matt.
Material type:
BookPublisher: London ; Philadelphia : Kogan Page, 2011Edition: 2nd ed.Description: 1 online resource (xiv, 242 p.).ISBN: 9780749462994 (pbk.); 074946299X (pbk.); 9780749463007; 0749463007.Subject(s): Branding (Marketing) | Brand loyalty | Brand choiceOnline resources: Connect to MyiLibrary resource.
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Lee Yan Fong Library
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Lee Yan Fong Library |
HD69 B7 H345 2011 (Browse shelf) | Available | 00001072 | ||
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| HD69 B7 D88 2012 c.2 Brand management : | HD69 B7 D88 2012 CD-R Brand management : | HD69 B7 E97 2012 European business and brand building / | HD69 B7 H345 2011 Brand failures | HD69 B7 H346 2011 Brand success | HD69 B7 H647 2004 How brands become icons : | HD69 B7 I526 2012 Brand together : |
Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.
Includes bibliographical references and index.
Description based on print version record.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG