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Leading edge marketing research : 21st-century tools and practices /

by Kaden, Robert J; Linda, Gerald; Prince, Melvin.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : SAGE Publications, c2012Description: xix, 483 p. : ill. ; 23 cm.ISBN: 9781412991315 (pbk. : alk. paper); 1412991315 (pbk. : alk. paper).Subject(s): Marketing research
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Book Book
Lee Yan Fong Library

Lee Yan Fong Library

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HF5415.2 L383 2012 (Browse shelf) Available 00001155
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HF5415.2 F58 1999 Internet marketing research : HF5415.2 H253 2013 Market research in practice : HF5415.2 I425 2013 Marketing models : HF5415.2 L383 2012 Leading edge marketing research : HF5415.2 M28 2012 Marketing research : HF5415.2 M288 2012 Basic marketing research : HF5415.2 M2884 2012 Basic marketing research :

Includes bibliographical references and index.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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