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Visual communication : images with messages /

by Lester, Paul Martin.
Material type: materialTypeLabelBookSeries: Wadsworth series in mass communication and journalism: Publisher: Boston, MA. : Wadsworth, c2011Edition: 5th. ed.Description: xiii, 434 p., [4] p. of plates : ill. (some col.), maps (some col.) ; 28 cm.ISBN: 9781439082829 (pbk.); 1439082820 (pbk.); 9781424069248 (pbk.); 1424069246 (pbk.).Subject(s): Visual communication
Incomplete contents:
1. Visual communication --- Section I. 2. Visual clues -- 3. Visual theories -- 4. Visual persuasion -- 5. Visual stereotypes -- 6. Visual analysis --- Section 2. 7. Typography -- 8. Graphic design -- 9. Information graphics -- 10. Cartoons -- 11. Photography -- 12. Motion pictures -- 13. Television -- 14. Computers -- 15. The web -- 16. The more you know, the more you see.
Abstract: Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
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Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		P93.5 L47 2011 (Browse shelf) Available 00001327
Total holds: 0
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P91.25 C614 1985 Communication studies : P93 S45 2013 Theorizing crisis communication / P93.5 B38 2012 An introduction to visual communication : P93.5 L47 2011 Visual communication : P93.5 L47 2014 Visual communication : P93.52 F67 2012 Presentation patterns : P93.52 F67 2012 c.2 Presentation patterns :

Includes bibliographical references and index.

1. Visual communication --- Section I. 2. Visual clues -- 3. Visual theories -- 4. Visual persuasion -- 5. Visual stereotypes -- 6. Visual analysis --- Section 2. 7. Typography -- 8. Graphic design -- 9. Information graphics -- 10. Cartoons -- 11. Photography -- 12. Motion pictures -- 13. Television -- 14. Computers -- 15. The web -- 16. The more you know, the more you see.

Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.

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