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Marketing myopia
by Levitt, Theodore.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Boston, Mass. : Harvard Business Press, c2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 L4832 2008.
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Strategy from the outside in : profiting from customer value
by Day, George S;
Moorman, Christine.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 D3694 2010.
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Customers first : dominate your market by winning them over where it counts the most
by Bueno, Bolivar J.
Material type: Book; Format:
print
; Literary form:
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Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 B84 2012.
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Effective customer care
by Wellington, Patricia.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, c2010Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 W449 2010.
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The intention economy : when customers take charge
by Searls, Doc.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Boston, Mass. : Harvard Business Review Press, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 S448 2012.
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The conversation company : boost your business through culture, people and social media
by Van Belleghem, Steven.
Material type: Book; Format:
print
; Literary form:
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Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 V28 2012.
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Corporate reputation : brand and communication
by Fill, Chris;
Roper, Stuart.
Material type: Book; Format:
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; Literary form:
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Publisher: Harlow, England ; New York : Pearson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD59.2 F55 2012.
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The loyalty leap : turning customer information into customer intimacy
by Pearson, Bryan.
Material type: Book; Format:
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; Literary form:
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Publisher: New York : Portfolio/Penguin, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.525 P43 2012.
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Brand together : how co-creation generates innovation and re-energizes brands
by Ind, Nicholas;
Fuller, Clare;
Trevail, Charles.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 I526 2012.
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The power of Foursquare : 7 innovative ways to get your customers to check in wherever they are
by Gallo, Carmine.
Material type: Book; Format:
print
bibliography
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Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G35 2012.
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Creating the strategy : winning and keeping customers in B2B markets
by Gould, Rennie.
Material type: Book; Format:
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Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1263 G68 2012.
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The marketing manifesto
by Hood, David J.
Material type: Book; Format:
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Publisher: London ; Philadelphia, PA : Kogan Page, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 H7545 2013.
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Customer-centric marketing strategies : tools for building organizational performance
by Kaufmann, Hans Ruediger;
Panni, Mohammad Fateh Ali Khan.
Material type: Book; Format:
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bibliography
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Publisher: Hershey, PA : Business Science Reference, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 C87 2013.
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Service failure : the real reasons employees struggle with customer service and what you can do about it
by Toister, Jeff.
Material type: Book; Format:
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Publisher: New York : American Management Association, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 T65 2013.
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How to measure social media : a step-by-step guide to developing and assessing social media ROI
by Kelly, Nichole.
Material type: Book; Format:
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Publisher: Indianapolis, Ind. : Que Pub., c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 K393 2013.
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The ten principles behind great customer experiences
by Watkinson, Matt.
Material type: Book; Format:
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bibliography
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Publisher: Harlow, England ; New York : Pearson Education, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 W385 2013.
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Emotional intelligence for sales success : connect with customers and get results
by Stanley, Colleen.
Material type: Book; Format:
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bibliography
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Publisher: New York : American Management Association, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5438.8 P75 S73 2013.
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Soul trader : putting the heart back into your business
by Ogunlaru, Rasheed.
Material type: Book; Format:
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Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5386 O376 2012.
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High impact marketing that gets results
by Kolah, Ardi.
Material type: Book; Format:
print
bibliography
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Publisher: London ; Philadelphia, PA : Kogan Page, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K5838 2013.
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Customer relationship management using business intelligence
by Sturdy, Graham R.
Material type: Book; Format:
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Publisher: Newcastle upon Tyne : Cambridge Scholars Pub., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 S78 2012.
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