Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD69 B7 E97 2012 (Browse shelf) | Available | 00001378 |
HD69 B7 D88 2012 Brand management : | HD69 B7 D88 2012 c.2 Brand management : | HD69 B7 D88 2012 CD-R Brand management : | HD69 B7 E97 2012 European business and brand building / | HD69 B7 H345 2011 Brand failures | HD69 B7 H346 2011 Brand success | HD69 B7 H647 2004 How brands become icons : |
" The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso.
Includes bibliographical references and index.