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Fundamentals of creative advertising [electronic resource] : an introduction to branding /

by Barfoot, Caroline; Burtenshaw, Ken; Mahon, Nic; ProQuest (Firm).
Material type: materialTypeLabelBookSeries: AVA academia: Publisher: Lausanne, Switzerland : AVA Academia, 2006Description: 183 p. : ill. (chiefly col.).ISBN: ; .Subject(s): Branding (Marketing) | Advertising | Electronic booksOnline resources: Click to View
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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